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Conversion rate optimization is perhaps the most misunderstood and misused tool in a marketers' toolset. Discover why it's valuable, how it works, and what to expect.

Big changes tend to have big impacts — and not always for the better. That's why we insisted on A/B testing a recent website redesign. The result? 98% growth in leads.

Do you want your site to (a) look pretty or (b) turn clicks into customers? Discover the three factors that influence how your site performs.

Discover how two mobile game makers cracked the conversion code on "freemium" games ...and made my wallet lighter in the process.

Find out how a small, easy and incredibly obnoxious change increased opt-in rates by more than 20%.