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Big changes tend to have big impacts — and not always for the better. That's why we insisted on A/B testing a recent website redesign. The result? 98% growth in leads.

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Do you want your site to (a) look pretty or (b) turn clicks into customers? Discover the three factors that influence how your site performs.

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Discover how two mobile game makers cracked the conversion code on "freemium" games ...and made my wallet lighter in the process.

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Find out how a small, easy and incredibly obnoxious change increased opt-in rates by more than 20%.

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