When You Need Search Engine Optimization
SEO isn’t a magic bullet. The truth is that SEO will only ever allow you tap into existing demand for your types of products and services. If people are already looking for what you offer, then it’s often the most cost-effective way of attracting new customers online — but it won’t create that demand.
That said, for most businesses, SEO is just a cost of doing business in the digital age. Most small to medium-sized businesses need solid SEO basics and periodic check-ups and if you do most of your business online or in a crowded market, then you probably need ongoing adjustments to stay competitive.
Finally, while driving more traffic is crucial, it’s equally important to improve the experience your customers have when getting to your site. That’s why we often use site testing improve the rate at which visitors turn into customers — increasing leads and sales from the traffic you’re already getting.
Quick SEO Check:
Ask yourself these questions to see if your SEO is doing its job:
- Are you showing up on the first page when you search for terms that describe your business, products, and services?
- Has a specialized SEO resource gone through your site and made sure it’s optimized correctly?
- Do you know exactly what keywords you should be going after based on how many people are looking for them, what’s most relevant to your business, and what’s least competitive?
If you don’t have answers to any of these questions—or you don’t like the answers you have—then we should talk. You could be getting a substantially better ROI for your SEO dollars.