Customer-centric web design that delivers measurable ROI.

With customer expectations higher than ever, success hinges on understanding them better than your competitors. We use in-depth qualitative research and behavioral data to inform every decision in the web design process — from the homepage headline to the thank you page. The results speak for themselves.

Trusted By

Results your ROI can feel.

Our web design services go far beyond aesthetics and using the latest technologies — our process fundamentally realigns your site with customers needs and psychology to yield dramatic lifts in conversion rates, AOV, and LTV. How dramatic? See for yourself. 


protech logo

Higher order value for a B2B carbon fiber manufacturer



Higher leadflow for a healthcare college in the first year



Increase in users for an online business mentoring network

When do you need a data-driven web design agency?

You invest thousands driving traffic to your website, but unless your website is performing at peak efficiency, most of it is going to waste. If you’re not seeing the results you want from your marketing spend, it’s time to reevaluate how your website engages and converts customers.

Even a handful of modest improvements can compound to significant increases in leads and sales. On average, our web design projects yield a 45% increase in overall conversion rates and corresponding gains in customer acquisition and marketing ROI. 

How do we knock it out of the park so consistently? The secret is in taking a fundamentally different approach to web design that’s informed at every step by extensive customer research and behavioral data. If you’ve never worked with a web design agency that puts the customer first and design second, get in touch for a candid look into our process and how it aligns with your business.


Ask yourself these questions to see if your website is running on all cylinders:

If you don’t have answers to any of these questions—or you don’t like the answers you have—then we should talk. You might be surprised by how quickly we can improve your ROI.

Comprehensive web design services.

The traditional web design approach based on opinions and guesswork no longer works. Today, websites need to be a perfect blend of form and function, deeply and thoroughly aligned with your customers’ needs and psychology. Here’s how we do it:


User Analytics

Before we know where we’re heading, we have to know where we stand. Tools like analytics, heat-mapping, session recording, and user testing help us build a map of your current site—and show us areas for improvement.
market research

Customer Research

Effective conversion strategies start with knowing what your users care about. Our research digs deep into your customers’ needs, goals, and concerns so we can speak in their language about what they truly value.

SEO, Content & Conversion Strategy

Based on our in-depth research process, we develop strategies for driving traffic and the delivering content and functionality that will resonate with your customers to get you the best bang for your buck.

creative services

Creative Services

Great ideas flounder without the right execution. Our team of senior-level writing, design, and development experts craft messages that resonate, designs that inspire, and digital experiences that compel action.
ab testing

Web Development

Whether you’re focused on e-commerce, lead generation, brand awareness, or user acquisition and retention, our team will build a tech stack that’s aligned with your unique needs, including the right CMS, hosting, functionality, integrations, and tracking. 


Performance Optimization

Maximizing your website’s efficiency requires relentless focus on making it fast, functional, and polished. That includes detailed quality assurance, streamlining load times, and ongoing technical and strategic support to ensure its performing as intended.


Search Engine Optimization

3.5 billion searches happen every day. Get found by potential customers looking for exactly what you offer with tried-and-true methods that don’t just drive more traffic — they also drive measurable growth in sales, leads, and revenue. 


Digital Advertising

Tired of wasting money on search and social? Using a data-driven approach, we find profitable and scalable opportunities to reach new customers wherever they are. Your bottom-line will thank you later. 


Conversion Rate Optimization

Building a customer-centric site lays the best possible foundation for your success, but you’re leaving money on the table if you don’t continually work to turn more and more of your traffic into customers. 

Web design isn't all we do — it's just the start.

Engineered for your ROI.

Our agency was designed from the ground up to deliver results: we hire all senior-level talent, only take on projects with a clear line of sight to revenue, and insist on validating everything we do with data. We get big wins quickly and increase efficiency over time to unlock a virtuous cycle of profitable, scalable customer acquisition.

Hands-on help from the best in the business

Our team members each have more than a decade of experience, bringing real world expertise across hundreds of clients in diverse industries.

No long term contracts — just long term partnerships

We don’t lock clients into long term contracts; instead, we earn their business by growing their marketing ROI month-after-month.

Proven processes for driving traffic, conversion & ROI

Equal parts research, execution, and results-driven iteration, our no-fluff approach is focused on delivering real results, not just reports.

Our proven approach has helped clients of all shapes and sizes.

From Silicon Valley start-ups to Fortune 500 stalwarts to local businesses and non-profits, our approach has been proven across manufacturing, health care, retail, finance, energy, software, education, and beyond.

Powells Logo
new seasons logo
bark logo
virgin experience gifts
SPS logo
wellsource logo
protech logo
vertra logo (1)
matthews_marking logo
amerlux logo
PTM_logo_orange-svg (3)

“Decoder makes me look damn good. The amount of high-caliber leads that were generated on the same budget, just through optimizing our website, has been unreal.”

Frequently asked questions:

What differentiates Decoder from other web design agencies?

Most web design agencies focus on design and aesthetics first and the results can be disastrous. Many businesses have come to us after a redesign tanks their leads or sales by double digits. 

By contrast, we put your customers first and let their needs and psychology dictate what we do. We do that through “Voice of Customer” interviews, talking to your sales and other customer facing staff, gather extensive analytics and behavioral data, and validate our recommendations through testing. 

It’s a more involved process, but the results speak for themselves. Most of our website redesigns improve visitor-to-lead or to-sale conversion rates by 45% or more, not to mention increasing engagement, retention, and lifetime value.

Web design projects average just over 4 months (18 weeks) from kickoff to launch. Simple sites can be somewhat faster, while more complex sites (e.g. e-commerce, enterprise, custom functionality, lots of integrations) take longer. 

We break our projects into three phases:

  1. Research & Strategy – Everything starts with a deep dive (and we mean deep) into your business, customers, current site, data, market research, competition, and more. This involves interviewing your customers and customer-facing staff, analyzing user behavior on your current site, defining the customer journey, and developing a message map and information architecture that aligns with that journey. The result is a lengthy set of recommendations prioritizing key messages, content, and functionality based on what your customers care about most and what drives their behavior. This usually takes from 4 to 8 weeks. 
  2. Creative – The fun stuff! This is where all of our recommendations and ideas start becoming more concrete. We develop a new look-and-feel for the site, craft wireframes, draft copy, and ultimately create comprehensive design mock-ups (for both desktop and mobile) for all pages and/or page types on the site as well as prototypes for key functionality. This phase likewise takes about 4 to 8 weeks (longer for more complex sites). 
  3. Development – All of this gets translated into an interactive, functional, living website at the end. Our web development team sets up a staging environment, turns mock-ups into code, provides quality assurance testing, reviews everything with you, collects feedback, revises, and — when approved for public consumption — goes through our launch process. From there, we provide ongoing testing, updates, technical support, and more as needed to ensure your site is performing at peak efficiency.

Out of all our services, web design projects vary the most widely in terms of requirements and budgets, so there are more exceptions than there are rules. Please get in touch with us to schedule a discovery call and we can usually provide a ballpark range based on that initial consult. Additional due diligence may be needed, especially for more complex needs.

We have a very tight knit team and take on a limited number of clients at any given time to make sure they can give their full attention to each project. Our team consists of a lead strategist who will oversee the project from research to completion, a copywriter and a designer providing creative services, and a web developer responsible for technical implementation and revisions. Our CEO will typically be your primary point of contact and works closely with the lead strategist to ensure processes, timelines, and resources are aligned throughout the project. 

We’ve worked with hundreds of businesses over the past 13 years, so the chances are high that we’ve worked with other clients in your industry. Check out our case studies for a cross-section of some of the businesses we’ve helped.

Whether or not we’ve worked with a similar business, we insist on treating each client and project individually. No two businesses are the same and a one-size-fits-all approach is a surefire path to mediocrity. Understanding and conveying your brand’s unique value to customers is what sets your website — and our work — apart from the rest of the pack.

Web design is no small endeavor and having an internal champion for the project on your end is key. We recommend deputizing someone to serve as the project lead — that means ensuring that we have access to the accounts and resources we need, lining up customers to interview, presenting recommendations and mock-ups to the rest of the team, collecting your team’s feedback and ideally serving as the final decision-maker. That person will need to be closely involved throughout the process and should expect to dedicate at least 2 – 3 hours per week to this project.

Yes, with two major caveats.

While we’re happy to collaborate with your internal or already contracted resources, they will need to have the necessary bandwidth to take on the project. Dumping a full website’s worth of coding on an already overloaded developer is an easy way to stall out a project and make everyone involved frustrated. The same goes for your copywriter, designer, project manager, quality assurance folks and so on. If you have any reservations about their capacity, please err on the side of caution and give them a pass. Everyone will be happier and more successful as a result. 

Likewise, we will need to have the authority to assign them tasks while you hold them accountable to ensure they produce quality work. If that sounds uncomfortable or unrealistic, again, please give the lovely folks on your team a pass. Everyone will be happier in the long run. 

Ready to be our next case study?

Book a free strategy session with our CEO and we’ll give you a candid assessment of your most promising opportunities for growth as well as whether or not we’re a good fit for your needs.

    Benjamin Wills

    Portland, OR

    Ben will get back to you within 24 hours.