Devoted to Your ROI
Decoder's mission is to set a new standard for impact in digital marketing. Our values, processes, and people are aligned to deliver on that promise.
We Believe in Results
Our success is determined by how much we increase your bottom line. The only way to do that is with strategy specifically designed for your business and implemented by our team of digital marketing experts.
Real Results
We’ve built our business on delivering meaningful, sustainable, and predictable growth. Every process we develop, person we hire, and client we work with is chosen and cultivated on that basis.
Tailored to Your Business
One size fits no one when it comes to marketing. Our services surface your unique advantages and align them with what customers really care about to make sure you stand out.
Trusted Expertise
Get a complete team of senior-level specialists working as an extension of your team to proactively strategize, execute, and measure digital campaigns.
Meet Our Team
Our team is made up of all senior-level specialists who together are more than the sum of their parts — bringing together research, strategy, creativity, and technical expertise to execute the right projects in the right way.
Ben Wills
Chief Executive Officer
Ben’s mission is to bring together the expert-level analytical and creative talent to deliver real results for clients — from Silicon Valley start-ups to non-profits to multi-billion dollar corporations. Ben evangelizes conversion optimization, a process for continually improving creative using data.
Chief Executive Officer
Ben’s mission is to bring together the expert-level analytical and creative talent to deliver real results for clients — from Silicon Valley start-ups to non-profits to multi-billion dollar corporations. Ben evangelizes conversion optimization, a process for continually improving creative using data.
Tessa Goldston
Chief Creative Officer
Tessa brings 9 years of creative strategy and copywriting experience from working with entertainment clients like MTV Networks, NBC Universal, Warner Brothers and Lionsgate to Aon, Kroger, Redfin, Jockey and more. She rounds out the team with a passion for all things creative and a love for the written word.
Chief Creative Officer
Tessa brings 9 years of creative strategy and copywriting experience from working with entertainment clients like MTV Networks, NBC Universal, Warner Brothers and Lionsgate to Aon, Kroger, Redfin, Jockey and more. She rounds out the team with a passion for all things creative and a love for the written word.
Amy Bishop
Director of Search & Social
Amy Bishop has been managing paid search and paid social campaigns for the past decade, working with agencies and in-house across nearly every vertical. Her rigorous, data-driven approach to account optimization consistently achieves improved ROAS/ROI, month after month.
Director of Search & Social
Amy Bishop has been managing paid search and paid social campaigns for the past decade, working with agencies and in-house across nearly every vertical. Her rigorous, data-driven approach to account optimization consistently achieves improved ROAS/ROI, month after month.
Amber Cummings
Director of Conversion Optimization
Amber is fascinated by human behavior and how to optimize sites to better serve their needs. From voice of customer research and user testing to A/B test ideation and development, Amber brings together the creative and analytical sides of marketing to create experiences that drive better conversion rates, leads, sales, and profitability.
Director of Conversion Optimization
Amber is fascinated by human behavior and how to optimize sites to better serve their needs. From voice of customer research and user testing to A/B test ideation and development, Amber brings together the creative and analytical sides of marketing to create experiences that drive better conversion rates, leads, sales, and profitability.
David Miller
Director of Web Development
David has been doing web design and development for over 12 years, specializing in highly customized, built-from-scratch WordPress sites. Whether working on a pure lead gen site, e-commerce, or custom application, David comes up with ingenious, robust, and user-friendly solutions that enable clients to manage their sites on their own terms.
Director of Web Development
David has been doing web design and development for over 12 years, specializing in highly customized, built-from-scratch WordPress sites. Whether working on a pure lead gen site, e-commerce, or custom application, David comes up with ingenious, robust, and user-friendly solutions that enable clients to manage their sites on their own terms.
Nate Gancher
Paid Search Lead
Nate is a digital advertising expert who has profitably managed 8-figures in paid search, social, and display advertising. He has extensive experience in both B2B and B2C, using channels such as AdWords, Bing Ads, AdRoll, Facebook, LinkedIn, Twitter, and more.
Paid Search Lead
Nate is a digital advertising expert who has profitably managed 8-figures in paid search, social, and display advertising. He has extensive experience in both B2B and B2C, using channels such as AdWords, Bing Ads, AdRoll, Facebook, LinkedIn, Twitter, and more.
Gabe Gandzjuk
Graphic Design Lead
Gabe has 15 years of experience in both interactive and print design working with diverse brands such as Gap Inc, Gulfstream, OHSU, Pebble Beach Co, Snowbird, and Wacom. What inspires him most is a constant desire to grow and learn through creative expression.
Graphic Design Lead
Gabe has 15 years of experience in both interactive and print design working with diverse brands such as Gap Inc, Gulfstream, OHSU, Pebble Beach Co, Snowbird, and Wacom. What inspires him most is a constant desire to grow and learn through creative expression.
Annie Maguire
Conversion Copywriter
Annie has been a copywriter for 9 years, starting her career at agencies like 360i and _Narrative with a deep focus on conversion rate optimization. She’s worked with clients of all shapes and sizes, helping hone their value propositions, build trust with prospective customers, and turn more traffic into leads and sales.
Conversion Copywriter
Annie has been a copywriter for 9 years, starting her career at agencies like 360i and _Narrative with a deep focus on conversion rate optimization. She’s worked with clients of all shapes and sizes, helping hone their value propositions, build trust with prospective customers, and turn more traffic into leads and sales.
Our Values
We live by our values. Every decision — from who we hire to which projects we take on and how we run them — is made against our six core values. Whether you’re considering working with us or for us, values alignment is paramount.
Impact
Making an impact the reason we exist. Our first goal with every engagement is to find the shortest path to growth today and dial in our efforts over time to make every engagement more and more profitable tomorrow.
Integrity
We believe in honesty and transparency in all aspects of our business—from the way we work and communicate with clients to the way we deal with employees. It’s not just the right thing to do; it’s a better a way to do business.
Wow Experience
We strive to exceed client expectations every time and take a critical, thoughtful approach to our work. We’re our own worst critics, but it helps us elevate and improve our work with every draft and iteration.
Curiosity
It’s our innate curiosity that drives us to really think through a client’s goals, put ourselves in the shoes of their customer, and truly consider what matters to them. That same drive propels us to continually be testing out new strategies, cutting-edge technologies, and novel approaches to old problems.
Professionalism
We’re all about delivering the best work possible for our clients. We embrace criticism, never let ego get in the way, and communicate positively with everyone — even in high-stress situations.
Win-Win
There’s nothing more satisfying or rewarding than helping our clients achieve great results. We firmly believe that when they win, we do too. We strive to help our employees win too—we love what we do, create work we’re proud of, and embrace work-life balance.