Get tangible results from targeted Facebook & Instagram Ads campaigns.

Struggling to make your mark on Facebook and Instagram? Our data-centric approach elevates your paid social advertising campaigns to ensure your messages resonate with the right audience at the right time.

Trusted By

Results that speak for themselves.

We craft Facebook & Instagram advertising campaigns that are not just creative but effective. Our success is measurable, with real results across diverse industries. Explore our case studies to see our approach in action.


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Additional annual sales for the world’s largest independent bookstore



Higher leadflow for a healthcare college in the first year



Increase in users for an online business mentoring network

When do you need a data-driven Facebook & Instagram Ads agency?

If you’re spending (or ready to spend) $4,000 a month or more on Facebook and Instagram, then you need someone proactively managing your campaigns every week to make sure you get a positive ROI.

Effective management takes consistent effort and experience to get the targeting right, create compelling ads, build high performance landing pages, and make the most of your data to get customers at the lowest possible cost.

With other platforms like Google, Bing, Youtube, LinkedIn, X, Reddit, display, and more at your fingertips, it’s also important to figure out how to spend your budget where it’s most effective. We can help you find the right mix for your business and goals.

Finally, while fine-tuning traffic is crucial, it’s equally important to improve the experience your customers have when getting to your site. Testing your landing pages against each other can dramatically improve the rate at which visitors turn into customers — increasing leads and sales while dropping costs.


Ask yourself these questions to see if you’re taking full advantage of everything paid social has to offer:

If you don’t have answers to any of these questions—or you don’t like the answers you have—then we should talk. Whether you’re big or small, we’re here to get you a better ROI.

End-to-end Facebook & Instagram Ad solutions.

Facebook advertising isn’t a one-size-fits-all solution. Whether you’re just starting out or looking to enhance an existing strategy, our team ensures your budget is utilized effectively. We specialize in demographic targeting, ad placement optimization, and creative content that engages and converts.
keyword research

Audience Analysis

Targeting your ideal customer isn’t always a straightforward task. Through customer research and identifying attributes that correlate with conversion, we can find the audiences that perform best.

campaign buildout

Ad Brief & Creative

Designing visually appealing and compelling ads that drive action — and keeping them fresh to avoid audience desensitization — is critical to Facebook Ads success. 

ongoing optimization

Account Optimization

If you’ve ever pulled up the Facebook Ads manager, then you know it can get very complicated, very quickly. We thrive on those intricate details and use them to build a well-oiled ROI machine.



Not all customers buy on sight. Some take days or weeks—and many never come back at all. Retargeting keeps you in front of them by following tire-kickers around with targeted ads that bring them back when they’re ready.
conversion optimization

Landing Pages

A click is a waste of money if you can’t convert them into a customer. We create landing pages that speak to what customers care about and optimize them through A/B testing to drive better and better results month after month.
analytics reporting

Analytics & Reporting

Want to know what you got from every dollar you spent? Good — so do we. It’s why we build custom analytics and reporting into our Facebook Ads campaigns to empower strategic decisions based off real data.

Frequently asked questions:

What differentiates Decoder from other ad agencies?

Most paid social agencies focus on impressions, engagement, likes, clicks, and other leading indicators that don’t necessarily translate to top-line revenue or bottom-line profitability. By contrast, we are relentlessly focused on those end outcomes and make sure there’s a clear ROI for everything we do. 

A unique part of how we do that is by delving deep into your customers’ psychology to align our efforts with what they care about most. Every engagement begins with one-on-one “voice of customer” interviews, talking to your sales and other customer facing staff, gather extensive analytics and behavioral data, and validating all of our recommendations through testing. 

It’s a more involved process, but the long-term results are worth it and most clients stick with us for years. If you’re wondering what it’s like to work with us, we recommend talking to our clients to get a firsthand take on their experiences.

If you already have paid social campaigns running and performing at an acceptable level, we’re happy to take those over while we work on a more strategic approach so there’s no gap in sales or lead flow. Typically, it takes us 4 – 6 weeks to conduct our research and build out our new campaigns. From there, we focus on ongoing optimization and testing to drive both incremental improvements as well as exploring bigger changes such as new campaign types, audience segments, and channels.

We break our projects into three phases:

  1. Research & Strategy – Everything starts with a deep dive (and we mean deep) into your business, customers, current site, data, market research, competition, and more. Ideally, this includes involves interviewing your customers and customer-facing staff, analyzing user behavior on your current site, defining the customer journey, and developing a message map that aligns with that journey. The result is an advertising brief that ensures our ads are effective and show a marked improvement over existing campaigns from the get-go.
  2. Account Build-Out & Creative Development – This is where all of our recommendations and ideas get translated into building out campaigns, targeting, ads, and settings for each platform. If you have a creative team in place, we’re happy to collaborate on design, copy, video production, and more. If you don’t, we can develop ads for you in alignment with your brand guidelines and using available assets. Once we launch our new campaigns, we typically see a significant uplift in conversions and cost efficiency within the first few weeks compared to prior performance.
  3. Ongoing Optimization & Testing – Once the new campaigns are launched and collecting data, we continuously optimize performance to more accurately target people who are likely to convert, improve our ad creative, test landing page improvements, and trial new campaign types, bid strategies, and even platforms.

We work on a fixed monthly retainer based on the complexity of your account and how frequently it needs to be optimized. We don’t do a percentage of ad spend as we feel that puts incentives in the wrong places and because increased ad spend doesn’t always require increased management time. 

Typically, our retainers range from $2,000 – $4,000 per month per channel (e.g. Facebook & Instagram Ads, or LinkedIn Ads, or YouTube Ads, etc.). To ensure our efforts are profitable, we recommend keeping a healthy balance of ad spend versus management fees, so you should generally be spending at least $5,000 per month or more on advertising to warrant working together. 

Please get in touch with us to schedule a discovery call and we can usually provide a ballpark range based on that initial consult. Additional due diligence may be needed, especially for more complex needs.

We have a small, tight knit team and take on a limited number of clients at any given time to make sure they can give their full attention to each project. You will primarily be working with a senior level ad specialist directly managing your account, along with a copywriter and a designer providing creative services if needed. Our CEO is involved in every project and works closely with the lead strategist to ensure your goals and our processes, timelines, and resources are aligned. We don’t have an entry level people and turnover is rare, so you can expect a high degree of expertise, service, and continuity over the course of years.

We’ve worked with hundreds of businesses over the past 13 years, so the chances are high that we’ve worked with other clients in your industry. Check out our case studies for a cross-section of some of the businesses we’ve helped.

Whether or not we’ve worked with a similar business, we insist on treating each client and project individually. No two businesses are the same and a one-size-fits-all approach is a surefire path to mediocrity. Understanding and conveying your brand’s unique value to customers is what sets your website — and our work — apart from the rest of the pack.

Having an internal champion for the engagement on your end is always key, particularly in the first month or so while we’re doing our research and building out new campaigns. After that first phase, you can expect to dedicate 1-to-2 hours per week (or less depending on the complexity of the engagement and our meeting frequency) managing our relationship. Some clients are more hands-on or hands-off and we’re happy to work as autonomously or collaboratively as you desire, as long as we’re able to get the resources and approvals we need to run effective campaigns.

Yes, with two major caveats.

While we’re happy to collaborate with your internal or already contracted resources, they will need to have the necessary bandwidth to take on the project. If you have any reservations about their capacity, please err on the side of caution and give them a pass. Everyone will be happier and more successful as a result. 

Likewise, we will need to have the authority to assign them tasks while you hold them accountable to ensure they produce quality work. If that sounds uncomfortable or unrealistic, again, please give the lovely folks on your team a pass. Everyone will be happier in the long run. 

Ready to be our next case study?

Elevate your brand on Facebook. Book a free strategy session with our experts for a comprehensive review of your Facebook advertising potential and how we can align with your goals.

    Benjamin Wills

    Portland, OR

    Ben will get back to you within 24 hours.