Decoder was built from the ground up to help you grow — profitably and predictably.

Since we started in 2011, our clients’ ROI has always been our north star and the guiding principle for everything we do. It’s why we only take clients who we’re highly confident we can help, exclusively hire senior level talent, and rely on delivering consistent results to earn repeat business — not on long-term contracts. If you’re wondering whether we’re a good fit for your business, below is a candid look inside ours.

Trusted By

Engineered for your ROI.

Every aspect of our agency was designed to deliver consistently exceptional results. We exclusively hire experts (no entry level folks here!), only take on projects with a clear ROI, and insist on testing everything we do. The end result: we’re able to get big wins quickly and then increase efficiency over time to truly move the needle on customer acquisition and LTV.

Hands-on help from the best in the business

Our team members each have more than a decade of experience, bringing real world expertise across hundreds of clients in diverse industries.

No long term contracts — just long term partnerships

We don’t lock clients into long term contracts; instead, we earn their business by growing their marketing ROI month-after-month.

Proven processes for driving traffic, conversion & ROI

Equal parts research, execution, and results-driven iteration, our no-fluff approach is focused on delivering real results, not just reports.

Meet (y)our team.

Each of our team members has more than 10 years of experience in their field, working with hundreds of clients from start-ups to mid-sized businesses to publicly traded multinationals.

Ben Wills
CEO

Ben founded Decoder in 2011 with the mission of delivering real ROI for clients through a fully data-driven, transparent, and accountable approach to digital marketing. As the company grew, his role became attracting and retaining expert talent, refining innovative processes, and developing a keen eye for engagements with a clear line of sight to more leads, sales, and revenue. His philosophy is to let the results speak for themselves and be the driver of both clients’ success and Decoder’s by extension.

Every day is bring your values to work day.

We live by our values. Every decision — from who we hire to which projects we take on and how we run them — is made using our core values. Whether you’re considering working with us or for us, values alignment is paramount.

Make an impact.

Making an impact the reason we exist. Our first goal with every engagement is to find the shortest path to growth today and dial in our efforts over time to make every engagement more and more profitable tomorrow.

Act with integrity.

We believe in honesty and transparency in all aspects of our business—from the way we work and communicate with clients to the way we deal with employees. It’s not just the right thing to do; it’s a better a way to do business.

Stay curious.

Our innate curiosity drives us to think through a client’s goals, put ourselves in the shoes of their customer, and consider what truly matters to them. It drives us to continually test out new strategies, tools, and approaches.

Our origin story.

Decoder was founded in 2011 to take a results-driven approach to helping clients improve their marketing ROI. For the past 13 years, we’ve developed and refined our processes based on real world experience with hundreds of clients across diverse industries.

We’ve found what consistently works — and what common pitfalls to avoid.

Most importantly, we’ve found that it’s critical to hire, nurture, and retain highly experienced, specialized talent. Our team members have more than 10 years of experience each and it can’t be overemphasized how important that is. The real value an agency offers is always its people — their expertise, passion, creativity, and drive are the biggest predictors of success.

Likewise, we’re careful to only take on clients with a clear line of sight to ROI. We rely on driving meaningful results month-after-month to earn our clients’ business, so if we don’t think there’s a strong probability that we’ll have a successful relationship, we won’t work with you. And we’ve found that clients actually like hearing that, even when it means pointing them in another direction.

At the end of the day, your ROI is our north star. It guides every process we’ve developed and every decision we make: from the team we’ve handpicked to the processes we’ve developed to where we focus our efforts and the data-driven decisions we make.

At the start of every engagement, we ask: how can we double our clients’ leads, sales, and revenue? Matching an ambitious vision for your growth with relentless experimentation and curiosity sets us up to hit home runs. Once we’ve gotten the broad strokes right, that focus shifts to making what we’re doing more efficient and profitable, unlocking a virtuous cycle of increasing profitability and scale.

Sound like a fit? Let’s talk.

Our proven approach has helped clients of all shapes and sizes.

From Silicon Valley start-ups to Fortune 500 stalwarts to local businesses and non-profits, our approach has been proven across manufacturing, health care, retail, finance, energy, software, education, and beyond.

Ready to be our next case study?

Book a free strategy session with our CEO. We’ll give you a candid assessment of your most promising opportunities for growth and whether or not we’re a good fit for your needs. We don’t do long-term contracts, so we’ll only take you on if there’s a clear path to ROI.

Benjamin Wills