Landing page design and testing to improve your advertising ROI.
If you’re investing in digital advertising and not landing page optimization, then you’re missing out on leads, sales, and profitability. Every click thrown at an unoptimized landing is less likely to convert and more likely to have you wondering if your chosen channels are even viable. Discover our
step-by-step approach to improving your ROI through landing page optimization.
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Results your ROI can feel.
Strategic landing page optimization can dramatically improve user experience, conversion rates, and your return on ad spend — without spending more on ads. How dramatic? See for yourself in these case studies:
When do you need expert landing page optimization?
Neglecting landing page design and testing can have significant consequences: confused users, high bounce rates, low conversion rates, and ultimately a poor ROI from your ad campaigns.
Our team of seasoned conversion optimization experts have extensive experience across diverse industries that elevate landing pages. We employ a meticulous data-driven approach that not only scrutinizes user behavior to identify what isn’t working, but gets to the “why” through 1-on-1 customer interviews and user testing. From there, we meticulously fine-tune your landing pages, testing everything from big layout changes to incremental messaging improvements for peak performance.
While many agencies claim to have expertise in landing page optimization, few genuinely specialize in it or have refined their processes for more than a decade — brainstorming a few ideas and running tests just isn’t enough to create consistent outcomes or continuous improvement. Our data-driven approach, refined by years of experience, ensures that every campaign is optimized for maximum impact. Get in touch with us — and talk to our past clients — to get a candid take on how we can help.
QUICK WEBSITE AUDIT
Ask yourself these questions to see if your website is running on all cylinders:
- Are your digital advertising campaigns not delivering the expected return on investment?
- Have you hit a performance plateau, but lack the data, expertise or bandwidth to break through the ceiling?
- Are you scaling up your efforts, but seeing diminishing returns?
If your business is facing any of these challenges, partnering with a specialized digital marketing agency for landing page optimization could be a strategic step toward addressing these issues and achieving better online results. Get in touch for a candid assessment of our ability to help you.
End-to-end landing page optimization services.
The traditional web design approach based on opinions and guesswork no longer works. Today, websites need to be a perfect blend of form and function, deeply and thoroughly aligned with your customers’ needs and psychology. Here’s how we do it:
Research & Roadmapping
Every engagement starts with gaining insights your customers’ decision-making process to align our approach and tests with what they truly care about. This includes 1-on-1 interviews with customers, sales, marketing, and support staff as well as analytics, heatmapping, session recording, and user testing. Using those insights, we form a prioritized roadmap of testing ideas for the coming 3 – 6 months.
Wireframing & Copywriting
Even the best ideas fall flat without proper execution. Getting the layout, flow of information, and content right is absolutely key and in our experience, the first step in ensuring a landing page is effective. We use our customer research combined with usability and landing page best practices to draft each landing page test, whether it’s succinct and to-the-point or a long-form, B2B sales letter.
Design & Development
After a feedback and iteration cycle, we apply your brand’s look-and-feel and turn our focus to aligning attention-grabbing visuals with the key messages we’re trying to convey — translating wireframes into comprehensive desktop and mobile mock-ups that are then handed off to the dev team for implementation and cross-device, cross-browser, interactive quality assurance.
A/B & MV Testing
With the coded landing page variations ready to go, we typically set up A/B tests to split traffic, track conversions, and statistically model the differences using tools like VWO and Optimizely. After an additional round of QA, these tests are exposed to some or all of your traffic, typically running for one-to-four weeks to reach statistical significance. For high traffic landing pages, we can also run multivariate tests to find the optimal combination of elements.
Analysis & Reporting
Once we’re confident in the results, we’ll declare winners and losers, thoroughly analyze the data, and provide in-depth reports that go beyond key metrics to discuss what they say about our hypotheses and higher level strategy. This ensures we only roll out effective landing pages, but it also provides insight into what resonates with your customers and extrapolates to future tests and other parts of your site.
Scaling and Expansion
After several rounds of successful landing page tests, the increased profitability of your digital advertising campaigns often unlocks a virtuous cycle of scalability — more efficiency means more revenue which can be reinvested to test out new audiences, campaign types, and channels. At a certain point, there may be learnings that can be applied to optimizing the rest of your website, which can benefit your brand aware , organic, direct, and referral traffic.
Search Engine Optimization
3.5 billion searches happen every day. Get found by potential customers looking for exactly what you offer with tried-and-true methods that don’t just drive more traffic — they also drive measurable growth in sales, leads, and revenue. Services include:
- Keyword research
- On-page optimization
- Content strategy & creation
- Link profile optimization
- Advanced SEO attribution and analytics
Digital Advertising
Tired of wasting money on search and social? Using a data-driven approach, we find profitable and scalable opportunities to reach new customers wherever they are. Your bottom-line will thank you later. Services include:
- Google & Microsoft Ads
- Facebook & Instagram Ads
- LinkedIn Ads
- YouTube Ads
- Custom attribution setup and reporting
Conversion Rate Optimization
Building a customer-centric site lays the best possible foundation for your success, but you’re leaving money on the table if you don’t continually work to turn more and more of your traffic into customers. Services include:
- Quantitative and qualitative research
- Messaging strategy and testing
- Usability testing
- Pricing, offer, and profitability testing
- Growth-driven web design
Landing pages are just the start.
Engineered for your ROI.
Our agency was designed from the ground up to deliver results: we hire all senior-level talent, only take on projects with a clear line of sight to revenue, and insist on validating everything we do with data. We get big wins quickly and increase efficiency over time to unlock a virtuous cycle of profitable, scalable customer acquisition.
Hands-on help from the best in the business
No long term contracts — just long term partnerships
We don’t lock clients into long term contracts; instead, we earn their business by growing their marketing ROI month-after-month.
Proven processes for driving traffic, conversion & ROI
Our proven approach has helped clients of all shapes and sizes.
From Silicon Valley start-ups to Fortune 500 stalwarts to local businesses and non-profits, our approach has been proven across manufacturing, health care, retail, finance, energy, software, education, and beyond.
“Decoder makes me look damn good. The amount of high-caliber leads that were generated on the same budget, just through optimizing our website, has been unreal.”
Dan Beldowicz, VP of Marketing
Read an in-depth interview with Dan about our work together on Clutch »
Frequently asked questions:
What differentiates Decoder from other web design agencies?
Most web design agencies focus on design and aesthetics first and the results can be disastrous. Many businesses have come to us after a redesign tanks their leads or sales by double digits.
By contrast, we put your customers first and let their needs and psychology dictate what we do. We do that through “Voice of Customer” interviews, talking to your sales and other customer facing staff, gather extensive analytics and behavioral data, and validate our recommendations through testing.
It’s a more involved process, but the results speak for themselves. Most of our website redesigns improve visitor-to-lead or to-sale conversion rates by 45% or more, not to mention increasing engagement, retention, and lifetime value.
What's the typical timeline for a web design project?
Web design projects average just over 4 months (18 weeks) from kickoff to launch. Simple sites can be somewhat faster, while more complex sites (e.g. e-commerce, enterprise, custom functionality, lots of integrations) take longer.
We break our projects into three phases:
- Research & Strategy – Everything starts with a deep dive (and we mean deep) into your business, customers, current site, data, market research, competition, and more. This involves interviewing your customers and customer-facing staff, analyzing user behavior on your current site, defining the customer journey, and developing a message map and information architecture that aligns with that journey. The result is a lengthy set of recommendations prioritizing key messages, content, and functionality based on what your customers care about most and what drives their behavior. This usually takes from 4 to 8 weeks.
- Creative – The fun stuff! This is where all of our recommendations and ideas start becoming more concrete. We develop a new look-and-feel for the site, craft wireframes, draft copy, and ultimately create comprehensive design mock-ups (for both desktop and mobile) for all pages and/or page types on the site as well as prototypes for key functionality. This phase likewise takes about 4 to 8 weeks (longer for more complex sites).
- Development – All of this gets translated into an interactive, functional, living website at the end. Our web development team sets up a staging environment, turns mock-ups into code, provides quality assurance testing, reviews everything with you, collects feedback, revises, and — when approved for public consumption — goes through our launch process. From there, we provide ongoing testing, updates, technical support, and more as needed to ensure your site is performing at peak efficiency.
How much do your web design projects cost?
Out of all our services, web design projects vary the most widely in terms of requirements and budgets, so there are more exceptions than there are rules. Please get in touch with us to schedule a discovery call and we can usually provide a ballpark range based on that initial consult. Additional due diligence may be needed, especially for more complex needs.
Who will we be working with on your team?
We have a very tight knit team and take on a limited number of clients at any given time to make sure they can give their full attention to each project. Our team consists of a lead strategist who will oversee the project from research to completion, a copywriter and a designer providing creative services, and a web developer responsible for technical implementation and revisions. Our CEO will typically be your primary point of contact and works closely with the lead strategist to ensure processes, timelines, and resources are aligned throughout the project.
Have you worked with clients in our industry before?
We’ve worked with hundreds of businesses over the past 13 years, so the chances are high that we’ve worked with other clients in your industry. Check out our case studies for a cross-section of some of the businesses we’ve helped.
Whether or not we’ve worked with a similar business, we insist on treating each client and project individually. No two businesses are the same and a one-size-fits-all approach is a surefire path to mediocrity. Understanding and conveying your brand’s unique value to customers is what sets your website — and our work — apart from the rest of the pack.
What resources are required on the client's end and how much time will we need to dedicate?
Web design is no small endeavor and having an internal champion for the project on your end is key. We recommend deputizing someone to serve as the project lead — that means ensuring that we have access to the accounts and resources we need, lining up customers to interview, presenting recommendations and mock-ups to the rest of the team, collecting your team’s feedback and ideally serving as the final decision-maker. That person will need to be closely involved throughout the process and should expect to dedicate at least 2 – 3 hours per week to this project.
Can you work with our in-house or contract designers, developers, copywriters, etc.?
Yes, with two major caveats.
While we’re happy to collaborate with your internal or already contracted resources, they will need to have the necessary bandwidth to take on the project. Dumping a full website’s worth of coding on an already overloaded developer is an easy way to stall out a project and make everyone involved frustrated. The same goes for your copywriter, designer, project manager, quality assurance folks and so on. If you have any reservations about their capacity, please err on the side of caution and give them a pass. Everyone will be happier and more successful as a result.
Likewise, we will need to have the authority to assign them tasks while you hold them accountable to ensure they produce quality work. If that sounds uncomfortable or unrealistic, again, please give the lovely folks on your team a pass. Everyone will be happier in the long run.
Ready to be our next case study?
Book a free strategy session with our CEO and we’ll give you a candid assessment of your most promising opportunities for growth as well as whether or not we’re a good fit for your needs.
Benjamin Wills
CEO
Portland, OR
Ben will get back to you within 24 hours.
