Insights | Archives

Big changes tend to have big impacts — and not always for the better. That's why we insisted on A/B testing a recent website redesign. The result? 98% growth in leads.

Read More »

Discover a quick-and-dirty fix to referral spam using a single filter in Google Analytics.

Read More »

Do you want your site to (a) look pretty or (b) turn clicks into customers? Discover the three factors that influence how your site performs.

Read More »

Instincts are valuable, but even being right most of the time can mean taking two steps forward and one step back. Learn why "in data we trust" is marketer's Hippocratic oath.

Read More »

Discover how two mobile game makers cracked the conversion code on "freemium" games ...and made my wallet lighter in the process.

Read More »

The move to encrypt organic keyword data is a challenge, but SEO is far from dead. Here are 5 ways to measure its impact.

Read More »

In this case, correlation does not equal causation, but social media can still be a valuable tool for SEO. Find out how.

Read More »

Find out how a small, easy and incredibly obnoxious change increased opt-in rates by more than 20%.

Read More »

You don't need a Palantir to predict the future of SEO; just follow the money. Google's focus on revenue is good news for content marketers.

Read More »